Group: Print pitch

• We are going to create a half page spread for the NME magazine, which is a British company supplying a free magazine for those who enjoy music and entertainment. It contains high levels of content about alternative and up and coming artists which we believe to suite Loyle Carner. In fact he has featured in this magazine, where he is interviewed and given an opportunity to discuss his inspirations and upbringing showing how he got to where he is today.
• NME offer a selection of pages throughout the magazine specifically assigned to advertisement, it offers adverts ranging from quarter page to the more irregular two page spread. We came to the conclusion that due to the size of this artist and lack of recognition it would be far more realistic to see Print work of Loyle Carner taking up a half page rather than the full two pages which is more likely to be given to the wealthier and larger artists.
• It is a very popular magazine after recently becoming free in 2015 it prints 300 000 copies each week which is very useful as it gives a very broad audience to which will be viewing our print work, therefore working as a useful method of advertising.
• For our print work we have looked at similar artists as inspiration and we have liked print where it comes across as both abstract as well as having a link to the artist. For example looking at J Dilla's digipacks one can see his face in the centre but editing is put upon it making it seem particularly distorted giving it a more abstract feel overall.
• As well as this, we discussed the link between the print work and the music video itself and came to the conclusion that it is important to see some sort of link between them. The way that we have decided to show this is by using the same character and in similar locations that are used in the video itself, this would be effective as it establishes a link between the
  
  
    artist and the actor in the video who is portraying Loyle Carner in this case.
• For the rest of the print that is done on a Digipack we have decided to go with a 4 pane method where the front of the CD cover will contain a distorted image of Oli's face which represents the artist in this case, and the back cover will contain an image of the back of his head from the same angle. This is a clever design as it shows the CD to be inside the artist's head showing that it is coming from him.
• The interior of this digipack we have decided to use a panorama shot that takes up the whole of the inside spread, this will contain an over the shoulder shot of Oli looking out over a urban location that we have decided to be the car park in Tunbridge Wells which we used in our video shoot and felt it was a useful location as it is high up connoting power.