Group: Advert mock up

Above shows the sort of image we are looking to use in our advert in the NME magazine. We cannot use this exact piece because it is a screenshot from our video, and it would not work so effectively. This weekend we are going to go out at and get a variation of shots of a similar urban locations and pick and choose between them. This would correlate with our music video and the meta narrative of Loyle Carner himself.
We are going to take a similar editing stance to the digipack, by making it disjunctive through the use distorting the image. This will link all of our print work pieces together allowing the reader to create links between them.
As well as the image and the distortion we will incorporate text. to show how it is a teaser for the upcoming album of Loyle Carner. We have to take into account that the song of our choice is not on an album, this means we will have to make one up and create a brand new digipack and advertisement scheme.