There are many things we can learn about Loyle Carner from images taken from music videos and his digipacks. We can get to the conclusion that family is a very big part to his life, in his album cover (top left) we can see how heavily he brings in his family by using two of his grandparents in the cover itself. This hasn't particularly changed so much over time, since his first album he has brought out a number of songs many of which bring up family issues, showing how he has a large amount of care for his family using them as topics of discussion in his raps, creating a star image that he is caring and more down to earth than many similar artists rapping about topics conventional in hip hop like wealth and sex.
Genre is something that is very difficult to discuss when it comes to Loyle Carner as he struggles to fit in one specific genre. The distinct sound of his work comes from old school hip hop coming from the USA with an old feel to it, but he cannot fit into this category as the music he is producing is new and British. This suggests that he would fit more into the UK hip hop genre which is much more broad, artists that also fit into this genre would be Roots Manuva who takes a slightly different type of sound to Loyle Carner with more aggression. Within this genre you would get the sub-genre of Grime which is upcoming and big in the UK which hold the well known names of Skepta and JME but it is clear Loyle Carner does not fit with this sub-genre as it is more dance based, compared to his more sombre approach to hip hop.
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