LH: Technical Analysis - Rejjie Snow 'Black Pancakes'

Number of Shot	Type of Shot	Camera Movement and Mise-en-scene	Shot Duration
1	NA	Gives the name of the artist ‘Rejjie Snow’ in the centre of the screen making him stand out.	2 seconds
2	NA	Same computerised screen states the title of the track ‘Black Pancakes’.	2 seconds
3	MCU	Conventional shot of this genre, the artist raps into the camera, it is graded with a pixelated look to it, making it look older than it is.	3 seconds
4	MS	Similar shot to the previous, with a different background in a shop. Camera is completely static, only movement from the artist.	3 seconds
5	MLS	Artist sitting on a bench rapping to the camera, shot is static.	3 seconds
6	CU	Handicam footage following the artist walking in a field close up in his face, still lip-synching.	2 seconds
7	MLS	Returns to still shot of Rejjie on the bench, uses synaesthesia by acting out the “kick” in the lyrics, while continuing to rap along.	4 seconds
8	LS	A pixelated/blur transition is used between this shot and the previous. Camera movement is static, shows rapper standing in shop lip-synching.	1 second
9	LS	Similar shot to the previous, with a change of location between two trees, shot still static.	1 second
10	CU	Returns to similar handicam usage in the field location, close up shows him rapping aggressively into the camera.	2 seconds
11	LS	Same location but shot size changes to long shot, shows whole body of rapper	3 seconds
12	LS	Location change to the shop, he high fives a young child in this shot.	1 second
13	LS	Static shot of rapper standing between two trees lip-synching to the track, the pixelated effect is maintained from the beginning of the video.	2 seconds
14	MLS	Breaks the fourth wall by rapping into the camera, he sits on the same bench.	3 seconds
15	MS	While Rejjie walks backwards, the handicam follows him while he lip-synchs along to the song.	4 seconds

• There are many things I like about this video specifically even though the main basis to this is the lip-syncing, which was not meant to be one of the primary features in our music video.
• I really like the usage of the old camera, I could not tell if this was the use of an old camera or done in post-production but this is something that we have discussed about using in our video, it gives a sort of retro feel to the video which works well with synaesthesia as it works very well with the genre of song that we have chosen.
• Throughout this video the majority of shots used are completely static, i think that this works well when there is no narrative to the video, so in this case similarly to our video where there is little use of narrative, meaning that in our video the use of still shots may be effective.
• The variation of shots to me are interesting as it allows the audience to gain a greater perspective of the artist that they are seeing, visually they can see them from more angles.
• The shot length average of this particular video is particularly short, it means the audience hardly has any time to take in each shot before it goes onto the next one, therefore this creates repeatability. I think this would be effective in our video, except it would make the filming more difficult as we would have to get many more shots overall.

Group 3: Print Production Treatment

Loyle Carner - Print Production Treatment

The type of meat shot we would use for the front of the digipak.

From our discussion in class, we decided to use a 4-pane digipak as we believe it would fit the traditional meta narrative of Loyle Carners persona, also, it would be more realistic as it would be cheaper for the up and coming artist.

With a four-pane album cover this enables an artistic approach to illustrate the artist through a series of vast and different images which would express Loyle Carner's star image. This would be a more appropriate layout than a 6-pane digipak because the alternative option would cost much more and possibly the up and coming artist would not be able to afford such funds. More images would have to be used to cover the 6-pane pack which would make it harder to continue a theme throughout, an aspect we defiantly want to use.

The magazine in which we chose the advertisement to run in was NME, this is because we believe that NME are a prime example of encompassing how British music remains traditionally individual and 'british'. Loyle Carner had already featured in the magazine where he was labelled as 'eloquent'. this theme is one we want to portray mostly through the digipak and advertisement, this we believe could be done by straying away from a typical hard faced hip hop artist with a big gold chain and a six pack. Instead we want to essentially let the music do the talking, which would be inferred by a more abstract design. NME would be suitable for this because it appears that for them the music is the only thing that is important. If the star doesn't fit the image then so what, because it isn't stereotypical pop music, Dyer's incoherent star image would apply less because the artist isn't entirely a construct and again, music is the most important factor.

Loyle Carner's newer music have been released with a more abstract themes, straying away from the prominent Star Image of simply himself, and the immense love he has for his mother. Personally, we think this portrays his music better as it allows his music to speak more for itself rather than having the lyrics constantly compared to the artist. Obviously throughout the 4 panes of the Digipak images of the artist will be used, but in a more visceral fashion than his traditional, older music, simply because we think that his music is innovating and we want to imply this progression towards a 'status quo' of musical production in which he appears to influence.

OC-Technical Analysis-Tu Pac 'Dear Mama'

Shot Number	Type of Shot	Camera Movement and Mise-en-scene	Shot Duration
1	MLS	Static shot of the mum behind bars in prison	7s
2	CS	Handicam close-up of the mum when she is older.	4s
3	MLS	Tilting and backward zoom shows a young Tu Pac running out of a shop.	5s
4	MCS	Panning shot  from right to left in the prison from behind the bars, shows police officer walking with his coche touching the bars.	5s
5	MLS	Panning shot from up to down show Tu Pac at his dads grave, with it then fading out into the next shot.	8
6	MS	POV handicam shows people gambling at table. Jerky movements are evident, this might suggest the person is intoxicated.	2s
7	MS	Whip pan shows Tu Pac in the street with camera view blurred and fading into next shot	2s
8	MCS	Tilt from diagonal to flat positions Tu Pac with his sister sitting down with his mum coming from behind	5s
9	MCS	Backwards zoom from a close-up to a mid-close up of Tu Pac, his mum and his sister	6s
10	CS	Pan from up to down of the shoulder of Tu Pac .	4s
11	MCS	Pan movement forward towards Tu Pac as a boy.	4s
12	MLS	Forward track towards the door shows Tu Pac getting mugged, blurred visals suggests confusion in the situation does not know what is going on.	5s
13	MS	Pan to the left and then up shows a man on a stretcher being put into an ambulance, blurred visuals illustrate he’s hurt	5s
14	CS	Static shot of Tu Pac on the tv screen in black and white, connoting this is old footage which they are looking back on	2s
15	MS	The final shot is static with characer blocking of the mum in the living room bing to the right of the TV	4s

•  In the music video there are many aspects to it that we can consider for our final piece
• The narrative is very much based on family with the lyrics and title of the song suggesting this, something which is also reflected in the lyrics of our song
• Synaethesia is also evident when the mum in the living room with colour saturation being very yellow connoting warmth and relaxation. This with the gentle and subtle chorus represents this.
• Lip syncing very conventional of Hip-hop and can be seen throughout in this music video but this something we are trying to avoid with are main focus on developing the narrative.
• In this video what is presented really well is time and whether it’s past or present. This done in the music video by sometimes being blurred or it being black and white. Found footage is also used with this being something that we were going to use. So this video has definitely given ideas in how we can represent time in our final video.
• Throughout the video the cutting rate is slow with a relaxed and slow tone to the music which is unconventional of Hip-hop but this is also something we were looking at reproducing. When the cutting was quite fast the shot usually faded out to counteract the fast sharp cutting.
•  In the music video there is a few static shots this was mainly to represent the location or to show the found footage. But through there is also a lot of camera movement with panning shots evident.  Also handicam is used to good effect with it being used in a POV format to make the audience feel present. Handicam is also used when the visuals are blurred this is to emphasise confusion as it is harder to make out what is actually going on.
•   The constant fading in and out of shots keeps the audience at a distance as it sometimes difficult to actually make out what is going on.

Screen shots from 10chearo

JB: Technical Analysis - The Streets 'Blinded by the Lights'

The Streets - 'Blinded by the Lights'

This music video has aspects of qualities in which we would consider using for our video.

This music video is a narrative with lots of lip syncing – an aspect we were going to try and avoid but we preferred other features of camera movement and synaesthesia.

At the very beginning of this video there is diegetic sound of a phone call, this is an aspect I really like as it sets the scene and gives a starting point to the audience. We were considering opening our video with a piece of found footage so diegetic sound may need to be used with this. It worked very well in this video.

Towards the beginning of this video the cutting rate is much slower than the later, despite the long ‘final shot’. This connotes the lyrics are aligned with the video. The cutting rate appears to increase as the main character begins to feel the effects of the drugs he is seen taking, the shots then also use much more present effects the connote how he is feeling ‘different’. Many more close ups are used in the second part of this video though to imply his facial expressions when under the influence of drugs which although the duration of the shots isn’t too long, we establish a strong depth of field.

There is mostly movement in every shot due to a handi-cam camera being used to connote drug use. The shots that are still usually, are usually the ones with shorter duration to create a realism to the narrative that is being shown and it allows the audience to feel more involved so they can immerse themselves.

Although in some cases the rule of thirds is used but in most of the case the main character is in the middle of the picture, especially in the POV almost ‘selfie’ shots. This is interesting because it connotes he is the main character and therefore is also what we want to do with our video. We attempted to do this with our video as well to show clearly who is our main character. This would make the audience feel more connected to the character.

Towards the end of the song the cutting rate becomes faster as the character starts to feel the effect of the drugs. Thus also represents the change in narrative as the story becomes more intense. The feeling created would cause the audience to feel slightly more on edge and worry for the character and become more involved.

Number of Shot	Type of shot	Camera movement and Mise-en-scene	Shot duration
1	LS	Movement is relatively still, shot cuts to a close up of hands passing drugs over the table. Character blocking shows the men sitting around a table, comparing narcotics	2 seconds
2	CU	Pull focus away from bottle shows characters’ emotions on expecting pill. Rule of thirds is used to show him off centre.	4 seconds
3	XCU	Out of focus shot examines cocaine on man’s nose, blurry camera connotes consequences of drug use.	2 seconds
4	Panning MCU	A low angle shot of the first man taking a shot, pans to the second to imply the succession in which they are drinking.	2 seconds
5	CU	Handicam, Bodycam POV of himself implies he is starting to feel the effects of the drugs, he is also sweaty and the stumbling around implies a sudden whip pan is being used. The length of the shot connotes he is starting to ‘slow down’. Contradicts song lyrics showing synaesthesia as he says ‘still not feeling anything’.	9 seconds
6	CU	Close up of phone recording a sexual experience shows use of framing and implies the variety of shots used. Camera whip pans back and forwards to imply it is the man engaging in the sexual activity is the one recording.	1 second
7	XCU	360 degrees pan shot connotes ‘everything in the rooms spinning’ as the lyrics state and blur of colour grading connote the effects of drug use. Showing how Dyers' theory of the actions matching the lyrics works.	6 seconds
8	Establishing shot	Tracking longshot of dancefloor shows view from behind DJ decks and connotes the darkened tone of the room, connoting it is getting into the later part of the night	3 seconds
9	LS	Still longshot shows the contrasting attitudes of the night as the woman in view is clearly nowhere near intoxicated as the main character, who’s state is connoted by constant camera movements and whip pans.
10	CU	Canted low angle shows how he has been knocked unconscious and the lighting of the Disco light beam occasionally passing his face connote his night is over and the use of lighting clearly show the blood pouring from his nose.	8 seconds
11	MS	The over-the-shoulder shot of the girl in the mirror connotes a fly on the wall as she gets ready connoting intimacy. The camera movement pans from left to right to show her changing emotions as the phone cuts out.	4 seconds
12	CU	The POV close up connotes his worried emotions and the swaying camera movements and rule of thirds show his instability.	5 seconds
13	XCU	The extreme close up of the girl’s face shows her intense emotions as she appears to be engaging in sexual intercourse. This creates an intimate feel and the sway of the camera reinforce this activity	1 second
14	MLS	This MLS of the man kissing the woman’s neck acts as conformation of the sexual act. The MLS also establishes the scene as they appear to be in a cloakroom, the stillness of the camera therefore creates a sense of tension meaning they can’t be caught.	2 seconds
15	MS	The low angle from the bar show the main character not really feeling the party vibe, this is enhanced by a pull focus of people dancing in the background and the stillness of the camera	4 seconds