Digipak Mock-up
From the beginning of this production we have been clear on the fact that with this piece we want to reinvent, innovate and maneuver Loyle Carner's meta-narrative into perhaps a more mature, almost Jazz/Funk styled Hip Hop as opposed to his traditional 'British normal sort-of guy persona'. One of the main reasons we want to do this is not because we dislike this persona he currently tries to create with very close-to-home relatable topics of everyday life such as family and money struggle, but instead to show that his music has essentially reached a benchmark.
Loyle Carner has already been called the 'nations greatest up and coming home' and 'a star for the future' by NME so we wanted to reinforce this by a new styled Digipak.
Our Initial ideas for the Digipak were based somewhat on related artists and their interpretations of the hip hop genre they would try and recreate by the design on their digipaks.
From the beginning of this production we have been clear on the fact that with this piece we want to reinvent, innovate and maneuver Loyle Carner's meta-narrative into perhaps a more mature, almost Jazz/Funk styled Hip Hop as opposed to his traditional 'British normal sort-of guy persona'. One of the main reasons we want to do this is not because we dislike this persona he currently tries to create with very close-to-home relatable topics of everyday life such as family and money struggle, but instead to show that his music has essentially reached a benchmark.
Loyle Carner has already been called the 'nations greatest up and coming home' and 'a star for the future' by NME so we wanted to reinforce this by a new styled Digipak.
Our Initial ideas for the Digipak were based somewhat on related artists and their interpretations of the hip hop genre they would try and recreate by the design on their digipaks.
- Loyle Carner often speaks of his inspiration from Old Skool hip hop stars of the past such as J Dilla and Slum Village, often the backbeat in his songs is to an extent resembling of his obvious influences. Due to this we decided to use this as a metaphor for the theme of his Digipak, the backbeat similarities could amount to a similar theme or style on the Digipak.
Examples of J Dilla's Digipaks:
- Largely base colours with a lack of extreme colours - creates a sense of 'traditional hip hop', and 'purity'.
- Some are abstract which is a convention that would comply with parts of our production in term that it is straying away from conventional performance based videos by Loyle Carner.
- Old School typefont to emphasise post-modernism and the roots of the HipHop genre.
No comments:
Post a Comment